E-COMMERCE PRICING CONSIDERATONS

Q: Why should I pay your “high price” when I can zip down to my local hardware store, buy some gutter-guard and make my own screens for under ten bucks!? 
A#1: QUALITY. Because our high-quality USA screen materials* are in a different quality league than flimsy “gutter guard”(think MLB vs. Little League)! *BEEFY Thick, screen material with oven-baked powder-coating, shaped for a perfect fit and rubber-trimmed to protect your factory-painted fairing.
A#2: DESIGN. Because achieving a quality result is not as easy as you might believe …. particularly considering the challenging funnel-shaped center vent. It took numerous attempts to perfect the shape as well as invent a reliable attachment method! We’ve invested considerable trial & error efforts to figure out all the difficult stuff and present you with a quality solution! But if these realities haven’t bitten yet … have at it! It can be challenging to convince the dedicated DIY’er … who may need to purchase additional tools, who typically ignores the worth of his labor as well as his costs of shopping (time, fuel, crowds, etc.)! Odds are you’ll be better served with our quality USA solution! Need convincing? …… read CUSTOMER REVIEWS!

Shopping e-commerce versus “bricks and mortar” is often perceived as PRICE versus physical (touchy-feely) quality. Shoppers might assume an e-commerce product ought to be cheaper as there’s no “bricks and mortar” physical display cost factor. While partially true, they are, understandably, unaware of what it took to offer an online e-commerce solution for a product they have interest in.

As of 2026, we have crafted new products for the Generation-3 Harley-Davidson® Touring Bikes as per the following: The ventilated fairings on the 2024+ Harley-Davidson® Touring Bikes (Generation 3) presented a Vent Screen DESIGN CHALLENGE. It took us a “MAJOR MINUTE” to come up with a screen solution for the new utterly smooth FUNNEL-SHAPED vent whose cross-sectional shape is different at any point along its length. AND unlike the GEN-2 fairing vent, the smooth GEN-3 vent-surface offers zero attachment opportunities. This challenge required a unique method of determining the precise shape of the vent screen at the most appropriate location within the vent where it would be appropriate to reliably secure it with our proprietary hardware installation package. While anything might be possible for a determined “do-it-yourselfer” with unlimited time. At best, it would be difficult to re-invent our solution. Keep it simple ……”KISS”…. Buy from mVS🤩!

$ome cost considerations operating this e-commerce store:

  • Cost considerations of operating an E-commerce Online STORE with SHOPPING CART offering credit-card payment options. Our STORE currently offers 20+ products with shipping options; keeping track of inventory, etc:
    • GoDaddy: Annual cost of a secure website address URL (https://) including SSL to protect customers and website from hackers
    • WPMU DEV: Monthly cost of HOSTING the website (publishing and securing, a significant cost often overlooked)
    • Kadence: Annual cost of a website THEME making for positive visitor engagement
    • Highline Fast ISP (internet service provider) costs to create/edit website content and receive internet orders
    • SEO expertise: Annual costs of website software to enhance being found when “googled” (Search Engine Optimization)
    • Costs of the necessary website APP’s (security, styles, Customer Reviews, etc.)
    • Electronic Payment Processing for accepting orders: Credit Card fees (PayPal, LightSpeed)
  • Cost of quality products:
    • Initial research and development costs to create the product (must be factored over a significant time frame to allow for competitive pricing)
    • USA screen material (ex: double the thickness of competitor KW screens)
    • Cutting necessary quantities of screen material to appropriate design shape (computer-controlled plasma precision cutter)
    • Oven baked powder-coating (attractive gloss finish – bugs wash off easily)
    • Product enhancements, features: Neoprene rubber edge trim; Stainless-Steel Installation Hardware
  • USPS and UPS Shipping Costs: including the built-in “FREE” USPS Ground Advantage to 50 US States + DC (nothing is really FREE);
  • Business Entity Costs
    • Office costs (salary, furniture, rent, computer, laser-printer/toner, paper, shipping envelopes/labels, logo stickers, miscellaneous office supplies);
    • Workshop: Manufacturing/production related (rent, labor, tools, cardboard, clips, 3-M adhesive tape, glue, heavy-duty staples)
    • Labor costs to create effective website content/pages to describe and market the product
    • Utilities: power, gas, cellular
  • Corporate PO Box;
  • Corporate tax software;
  • Advertising & promotion (PayPal, eBay, Facebook, Google, business cards, video equipment/software);
  • Replacement Claims: Warranty and “missing shipment” claims including dubious claims of “didn’t receive the product” even though USPS tracking indicates “delivered” (note: most folks are unaware that USPS tracked deliveries are confirmed internally via GPS coordinates)
  • Insured transportation (pickup and deliver product, supplies, etc.);
  • Inventory carrying costs (stocking enough product and production/shipping supplies to insure prompt deliveries)